Some people say tory burch heels others the license of his material, which has some truth. Tory Burch exports, nearly 60 % rely on the export of processing trade, OEM. Dongguan processing Tory Burch enterprises are well-known international brand OEM production. China's domestic general trade exporter, mostly small and medium-sized enterprises, do not own the brand and competitive products, forced by market pressures to reduce the price or counterfeit designer means to capture low-end Tory Burch and international markets, resulting in export prices continued to fall, less profitable, and even to incur less of the country's anti- dumping.
tory burch outlet why brand-name less? Tory Burch Industry Association, Wang Jinxing, mainly due to weak Tory Burch corporate brand awareness, many employers are reluctant to spend virtual money on brand communication, but also focus on the immediate effect of the lack of long-term brand planning; rental brand by brand phenomenon prevalent, seriously interfered with the development of the local Tory Burch brand.
This phenomenon has aroused the attention of some cheap tory burch handbags expert: rely only on the set of license processing,http://www.toryburchshoes-salev.com/ to form their brand, is bound to lose opportunities in the industrial transfer. The some Tory Burch enterprises in Guangdong officials, who believe that to get rid of the dependence of the position, change the previous OEM processing mode, it is necessary to create their brand. Tory Burch responsible person that, according to the current level of technology and processes, the development of foreign markets, the biggest problem is not product quality, store image, but the pathway.
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