nike air max store channels get through, by one to two brands is more difficult; to market bargaining power is small. The future will also consider agency other foreign brand, improve bargaining power, the organizer into stores in high-end Nike sales channels.
Gross margin and future ascension space. nike air max 90 company 2011 gross margin was 34.6%; the gross margin to the company, there is still an ascension space. On the one hand Nike company product income structure has certain ascend, Nike company product 15-20% of defense products (price lower than the Lord with), 60-70% profitability products (the Lord with price products), 15%-20% image products (price higher than the Lord with).
Compliment the future will choose part of nike air max 1 products would charge. The image of the proportion of the sales of Nike products also can increase. On the other hand, Nike Company is currently spending integration outsourcing enterprise,http://www.nikeairmaxukz.com/ at presents the outsourcing enterprise already from 100 less to 50 several, future hope to 30 homes or so. Outside the factory would increase Nike company reduce single guest purchase quantity, large-scale purchasing has countries benefit and die bargaining power, so as to reduce the purchase cost improve profit margins.
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